Privacy Policy
Last Updated: January 2026
Southern Winds Marketing ("we," "us," "our," or "Company") operates southernwindsmarketing.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on providing information about online casinos and gambling affiliate services.
Please read this Privacy Policy carefully. By accessing and using the Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, postal address, phone number, and other contact information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, pages visited, time and date of visits, and referring URL.
- Cookies: Information stored through cookies and similar tracking technologies.
- Usage Data: Information about how you interact with our Website, including clicks, scroll depth, and content engagement.
- Device Information: Device type, unique identifiers, and mobile network information.
We do not knowingly collect personal information from children under 18 years of age. All gambling services promoted on this Website are restricted to individuals aged 18 and above.
How We Use Information
We use the information we collect for various purposes:
- Analytics: To understand user behavior, improve Website functionality, and analyze traffic patterns.
- Affiliate Tracking: To track referrals to casino partners and manage commission payments in compliance with affiliate agreements.
- Site Improvement: To enhance user experience, customize content, and optimize Website performance.
- Communication: To respond to inquiries, send newsletters (with consent), and provide customer support.
- Marketing: To display targeted advertisements and promotional content relevant to your interests.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations in South Africa.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality (e.g., session management).
- Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Cookies: Track referrals to partner casinos for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
- Third-Party Cookies: Set by external partners for analytics and advertising purposes.
Cookie Opt-Out Options:
- You can disable cookies through your browser settings.
- You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- You can adjust your advertising preferences through your device settings or the Network Advertising Initiative (NAI).
- Please note that disabling essential cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. Each casino and third-party service has its own privacy policy, terms of service, and responsible gambling policies.
Important Disclaimer: We strongly recommend reviewing the privacy policies and terms of any third-party websites before providing personal or financial information. Your use of third-party websites is at your own risk and subject to their terms and conditions.
We do not control, endorse, or assume liability for third-party content or their data handling practices.
Your Rights
Depending on your location, you may have certain rights regarding your personal data:
South Africa (POPIA): Under the Protection of Personal Information Act (POPIA), you have the right to request access to, correction of, or deletion of your personal information. You may also object to certain processing activities.
European Union/UK (GDPR): If you are located in the EU or UK, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data.
United States (CCPA): California residents have the right to know, delete, and opt-out of the sale of personal information under the California Consumer Privacy Act.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. Retention periods vary depending on the type of data and applicable laws:
- Account Data: Retained while your account is active and for a reasonable period thereafter.
- Analytics Data: Generally retained for up to 26 months.
- Affiliate Data: Retained in accordance with affiliate partnership agreements and financial record-keeping obligations.
- Marketing Data: Retained until you unsubscribe or request deletion.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Southern Winds Marketing
Email: privacy@southernwindsmarketing.com
Website: southernwindsmarketing.com
We will respond to your inquiry within 30 days of receipt, in accordance with applicable data protection laws.
Jurisdiction: This Privacy Policy is governed by the laws of South Africa and the Protection of Personal Information Act (POPIA). Any disputes shall be resolved in accordance with South African law.